Here are the results to my Audience Survey which I made on Zoomerang.
I made sure I sent my survey to both males and females so as not to minimise my audience. It was also good to get feedback from a male perspective.
I was glad to see 86% of the people that took the survey said they preferred the Drama genre; this was great for me as my film is a Drama so I now know that the majority of people will like this aspect of it.
71% of the people that took the survey were women.
43% of people that took the survey were between 41-50 which was the middle average age of my target audience.
In my survey I asked whether my film was suited to the target audience of 35-50 year old women, and the majority of people agreed that this is a good age group as 'I think this is the age group more likely to use internet dating sites as it might be more difficult to meet men in social situations. This age group will also include women who are divorced and have children so they would not have the freedom to go out so often, so online dating would be a good option.'
The people I surveyed particularly liked the realism of the film- i.e., that the film, although is a drama, is based on true events and a real woman. This was to know as I feel more comfortable now in basing my film on one woman's good disappointing struggle in finding love.
If I were to place my poster somewhere, I would place it in large shopping centers such as Brent Cross and Westfields as these are places that women stereotypically go to. I would also put them in central tube stations like Oxford Street, Covent Garden and Waterloo as these are bustling places with lots of people of all different ages, both male and female.
100% of people said they mostly watched films in cinemas; therefore the Camden Cinema in July would be a perfect place to screen my short film. 83% also said they watched films at home- this could give me the opportunity to upload my film onto YouTube where people could access it from home.
The feedback I have received has been really helpful. I am now thinking to lower my target audience to women around the ages of 25-55 as some other people in my survey argued that 'I think you could attract a wider age range, as there are alot of people now trying internet dating for various reasons, from 18 upwards'. Therefore, I should accept that there may be younger people who also try on-line dating, and if they don' t try it, perhaps they are interested to discover what it's like, and the experiences women have when they do go on it.
I have realised I can't just target an audience who know about internet dating, I also want my film to be able to teach others, who have not tried it, what it's all about.
