As my short film is based on Internet dating, I wanted to make sure I incorporated this idea within my poster. With this in mind, I chose to manipulate the well known match.com logo.
In my version of this logo I wanted to split the heart so it looked like a broken love heart. Then I would design the boy so it looked like he was running away, and the woman folding her arms looking crossed. This would ensure that people would understand that my film was about Internet dating and about the disappointments that come with it...
However, I also wanted to have the actress of the film on the poster too so people would know it is her story. I took the photo of Tina earlier in the course- I chose her clothing specifically for the film; the black dress is plain but there is a still a sexy side to her, and the low cut neck line emphasizes her womanly, vivacious side. To keep in with the whole theme of Internet dating, I chose to try and make her picture look like the one on her match.com website by having a strong black border around the picture, and incorporating the typical questions which are included on Internet dating sites; i.e. Sex, Relationship status etc.
Here is what I came up with:
I wasn't able to manipulate the logo at this point as I didn't have the appropriate programme, however this was my initial idea. The picture of the actress looks like it is part of her match.com profile, and the text beneath her further strengthens this. The tag line beneath the film title is a pun on match.com's tag line 'Make love happen. Guaranteed.'.
The production name 'Aphrodite Artists' was carefully chosen Aphrodite is the goddess of love and this is what the film is centred around.
AUDIENCE FEEDBACK
Michael Leedham, owner of graphic design company, 2D Design took a look at the above poster and said that there was 'too much going on' and there was 'no focal point' to the poster. Because of this, I had to re think about what I wanted on my poster, and what I wanted people to really look at.
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