POSTER IDEAS AND PLANNING 5

First I started with two images. On the left hand side is a half image of Tina which is a very poignant image as it suggests to us that she is incomplete- something which we find to be very true in the film. The other image is the ESC key which is very significant. One, it connects with computers and so viewers would automatically link the film with the use of one, and two, it ties in with the storyline as the main character wants to ESCAPE from being lonely.

I used a simple white background so as not to draw any attention away from the images.

My next step was including the title of the film. I used the font Batik Regular for the title as opposed to using Arial which I have used throughout the poster. I did this to differentiate between the title of the film and the rest of the writing and to make the title stand out more. The font I used also resembles typewriting font which links to my computer theme. 

I used pink and black. The pink is a very feminine colour and also stands out from the black and grey scale colours used in the poster. It also highlights the word ‘mis’ which highlights the fact that the film will centre on the idea of love being disappointing. The use of pink when writing 'virtual love' was a important choice as both words sum up the film- It is about love and is centred around computer dating websites.

The tag line 'Press to escape' is very different from my other one, ' not guaranteed to make love happen'; it is more serious and links directly with the image of the ESC key on the poster. It also connotes a number of things; does she want to escape from men? from herself? From a series of bad dates? Or does she want to escape from her loneliness?

The production name ‘Sick Rose’ comes from one of William Shakespeare’s poems. The use of conjoining contradictory term to form an oxymoron is significant as it underlines the bitter disappointments love brings.

The billing information at the bottom of the poster adds realism to the whole page and also explains who stars in the film and who it is directed by. I made this writing light grey so it was visible, but so it didn’t overpower the power and draw attention away from the more important factors of the poster.

The website at the bottom creates synergy around the film and makes the film more popular. It is also typical of film posters.

My final steps were to include a critics review. I chose the Guardian as they are a well known and popular paper- it is also highly regarded by many people.
I wanted the review to sum up what the film is like. I felt the words 'clever' and 'poignant' did this perfectly.
The 12A sign at the bottom right of the poster again adds realism and indicates to viewers who can and cannot watch the film. YET I now understand that this certificate is for DVD use only- I will have to create a new certification which is specifically for posters.